6 research outputs found

    Exploring the Values of Mobile Phone Technology in Tanzania Tourism SMEs

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    SMEs have been one of the reliable sources of income and employment worldwide. Mobile technologies have widely been used in performing a number of activities for SMEs. Mobile phone technology is maintained by a single or few operators which leave endusers with huge relief as they no longer deal with technical issues. However, despite the notable advantages of using mobile phone technology in SMEs, their values have been explained in a generic way. Specifics on direct and indirect benefits and concerns on particular aspect and circumstances have not been explored. The main challenge is that it is difficult to single out the values of a technology in organisations because there are other separate factors which also contribute to the overall performance. Identifying specific values of mobile technology on the performance of SMEs is vital for improving the utility of such performance in accomplishing the strategic objectives. This study explores values of mobile phone technology in Tanzania tourism SMEs. The methodology is grounded in the theory of Value Focused Thinking, which uses deep facetoface interviews, with the employees and managers the in Tanzania tourism SMEs. The analysis shows that mobile phone technology improves collaboration and sharing of information between SMEs stakeholders. Among the main concerns to the SMEs level include the security, battery capacity, mobile network coverage, Quality of service and operational costs. Also, implications and future studies are highlighted in this study

    The Influence of Values on the Intention and Usage of Mobile Phone Technology:a Case of Tanzanian SMEs

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    Mobile phone technology has been relied upon in performing a number of activities in the SMEs. In less developed regions, computing infrastructures are very poor thereby depending highly on mobile phones. The improvement of technology in the mobile phones has seen more applications and services being accessed through them. This gives SMEs, especially in developing countries, a preferable alternative to desktop computing technology. However, to maximise the usability of mobile phone technology in SMEs context, key factors which influence users’ perception on its acceptance need to be explained clearly. This study explains the factors influencing employees’ intentions and use of mobile phone technology in SMEs, by extending the Technology Acceptance Model (TAM) with values. The analysis results show that the values of mobile phone technology in SMEs have an impact to the behaviour intention to use. This suggests that stakeholders specifically vendors, policy makers, managers and mobile network operators should take their part in handling the challenges and enforcing the benefits of mobile phones since they constitute to the overall intention and usage. This study uses SEM with 459 employees including managers and ordinary employees in different sectors which perform tourism activities in Tanzania. Data analysis was performed by using SEM through AMOS. Implications of the research and future studies are also highlighted in this pape

    Exploring the Values of Mobile Phone Technology in Tanzania Tourism SMEs

    Get PDF
    SMEs have been one of the reliable sources of income and employment worldwide. Mobile technologies have widely been used in performing a number of activities for SMEs. Mobile phone technology is maintained by a single or few operators which leave endusers with huge relief as they no longer deal with technical issues. However, despite the notable advantages of using mobile phone technology in SMEs, their values have been explained in a generic way. Specifics on direct and indirect benefits and concerns on particular aspect and circumstances have not been explored. The main challenge is that it is difficult to single out the values of a technology in organisations because there are other separate factors which also contribute to the overall performance. Identifying specific values of mobile technology on the performance of SMEs is vital for improving the utility of such performance in accomplishing the strategic objectives. This study explores values of mobile phone technology in Tanzania tourism SMEs. The methodology is grounded in the theory of Value Focused Thinking, which uses deep facetoface interviews, with the employees and managers the in Tanzania tourism SMEs. The analysis shows that mobile phone technology improves collaboration and sharing of information between SMEs stakeholders. Among the main concerns to the SMEs level include the security, battery capacity, mobile network coverage, Quality of service and operational costs. Also, implications and future studies are highlighted in this study
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